Author, Digital Marketing Certificate Program

Professor Clarence Lee was an Assistant Professor of Marketing at the Johnson Graduate School of Management, where he was a Breazzano Family Sesquicentennial Fellow. Professor Lee’s research examines the drivers behind consumer adoption, usage, and purchase dynamics of digital goods, where he models consumer behavior using Bayesian statistics, structural econometrics, and machine learning techniques. Digital products and platforms, such as the ones produced by many Silicon Valley and NYC tech startups, are increasingly present in almost all consumer interactions. In such settings, understanding consumer choice and the dynamics of engagement and usage become critically important in order to acquire, serve, and retain consumers. Professor Lee taught “Digital Marketing” and “Data Analytics & Modeling” at both the Ithaca and Cornell Tech campuses.

Professor Lee received his doctorate from Harvard Business School and holds undergraduate and graduate degrees in electrical engineering and computer science from MIT. Prior to pursuing graduate studies, he conducted nanotechnology research at IBM and space system design at MIT Lincoln Laboratory.