Professional Event Management Masterclass
Malaysia’s events and business tourism sector continues to be a significant economic driver, contributing billions of ringgit annually and supporting a wide ecosystem of venues, suppliers, and professional service providers. As the industry matures, expectations around governance, safety, sustainability, inclusivity, and return on investment have increased substantially. Many event delivery challenges today arise not from creativity, but from gaps in structured planning, budgeting, risk management, stakeholder coordination, and post-event evaluation, particularly within regulated and corporate environments. This two-day Event Management Workshop is designed to address these realities by equipping participants with a practical, end-to-end understanding of professional event management within the Malaysian context. Covering the full event lifecycle, from initiation and concept development to delivery, shutdown, and evaluation—the programme integrates key considerations such as regulatory compliance, organisational policies, accessibility, risk management, and sustainable event practices. Participants will also be introduced to best-practice tools, project management frameworks, and the strategic use of AI to enhance event planning, programming, and operational effectiveness. About the presenter The workshop is led by Dr Rob Harris, a globally recognised event management educator with extensive international and regional experience. Dr Harris has developed and delivered event management programmes up to Master’s level across the United Kingdom, Malaysia, Singapore, China, New Zealand, and Australia. He is co-author of leading industry texts including Festival and Special Event Management, Event Management, and the Regional Event Management Handbook, and serves as a judge for the Australian Event Awards. A Fellow of the Asia Pacific Institute for Events Management and an adjunct academic at the University of Technology Sydney and Taylor’s University Malaysia, Dr Harris brings a rare blend of academic rigour, industry insight, and regional relevance, ensuring participants benefit from both global best practices and practical, real-world application. Up-coming Intake date: 10-11 June 2026 | 100% Online | Download brochure to reserve your seat(s) or, Hit Get Proposal for In-house quote. Share as much details in the comment section, i.e: no. of pax, learning gaps, location, etc.

